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October 1, 2020

Hispanic Heritage Month

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Yes, we celebrated, Hispanic Heritage Month! As we recognize and celebrate those who’ve shared their traditions, many contributions, diverse cultures, and extensive histories of the American Latino community should be recognized and celebrated.

Our founder,  Gaston Martinez – a native of Mexico has brought his own family’s traditions and values not only to San Diego but nationwide. 

A collection of premium, handcrafted agave spirits produced sustainably right in the heart of rural Durango according to centuries of tradition. Firmly rooted in community values and cultural heritage, our team works to uphold and preserve a proud legacy of partnership with the land and its resources as they produce an inspired collection of spirits, including an award-winning Mezcal. 

With an authentic and telling story, Martinez has worked hard to build and harvest an incredible line shared with his community and beyond, keeping traditions alive!

In Mexico, the saying goes “for everything good, Mezcal – for everything bad, Mezcal,” and as we bring a distinctive approach to producing a pure, all-natural Mezcal Joven perfect for all occasions.

Sharing how to enjoy a clean, all-natural Mezcal Joven (or “oven-cooked agave”) that speaks to a deeply-rooted heritage of the community, hard work, and the celebration of everyday moments. 

“Mezcal stands out as a distinctly versatile spirit,” explains Martinez. “IZO’s clean, smooth agave flavor blends seamlessly into mixed cocktails and goes does smooth in a shot glass, but its complex flavor is best savored by the sip. This is not true of all Mezcal, because the taste, texture, and profile of each are very different depending on the agave used and the exact process by which it is made.” 

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Enjoyed for centuries throughout Mexico, it was not until 1994 that the Mexican government officially applied the name “Mezcal” to the agave spirits made in nine specific Mexican states, including Martinez’s home city of Durango. Today, any agave spirit originating outside of these designated states cannot be called Mezcal. There are approximately 40 varieties of agave used to make Mezcal.  Every Mezcal is different, depending on factors such as the type of agave used, the amount of time it is aged, how it is cooked and fermented, the addition of other ingredients, and whether or not it is filtered after distillation. Mezcal itself can offer a spectrum of flavors and finishes, from sweet and fruity to earthy and spicy. Some are very biting or harsh, while others are smooth and rich.   

Every batch of our Mezcal Joven features hand-harvested wild Cenizo agave hearts slow-roasted with smoldering oak in lava-lined fire pits. Covered with a tarp and dirt, the hearts are left to bake for several days before being extracted and fine-ground to separate the juice from fibrous material. This juice ferments for several days before two rounds of distillation – the first producing a product known as “aguavino;” the second, Mezcal. Filtered twice to remove impurities, the resulting artisanal IZO Mezcal Joven is locally-crafted from start to finish. Its earthy, subtly smoky flavor and clean finish complement rich, hearty pasta dishes, pair perfectly with a zesty ceviche and can be enjoyed by the sip with an orange slice garnish. 

Try IZO Mezcal Joven in a delightfully tart Margarizo using:

  • 2 oz IZO Mezcal Joven
  • 1 lime 
  • ½ oz Triple Sec

Simply cut the lime in half, reserving a slice for garnish. Salt the rim of a small glass filled with ice. Place additional ice into a shaker, then fill it with the fresh-squeezed lime juice, Mezcal, and Triple Sec. Shake and strain the liquid into the glass. Add the lime slice garnish and enjoy. 

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January 17, 2017 | Reply

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